Communications Specialist with a demonstrated history of working in the Public Relations and Communications industry. Strong digital project management professional,skilled in social media management,brand management,corporate communications, media relations,crisiscommunications and event management.
Services

What I Do

Reputation Management

A solid reputation management strategy is essential, especially since information and news spreads faster than ever before. I produce strategies and tactics that positively accentuates a desired brand perception.

Communications Strategy Development

An effective communications strategy goes a long way. I compile intrinsic, internal and external strategies that assists an organisation with conveying the brand message to the public and internal employees.

Social Media Strategy Development

An in depth and effective social media strategy will result in fruitful digital efforts, validate your brand and it’s a non-negotiable in today’s digitally driven society. My social media experience and unique campaign and strategy conceptualisation will support your brands broader business goal and result in an impactful social media presence.

My Portfolio

Personal Portfolio Images
Western Cape Government

Observatory Forensic Pathology Institute (OFPI) project update.

Personal Portfolio Images
Instagram

In celebration of #worldpeanutbutterday.

Personal Portfolio Images
Western Cape Government

Western Cape EMS becomes first government institution to obtain a drone license

   
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9 Years' Experience

My Resume


Download CV
2007 - 2011

Tertiary Education

Public Relations Management

Cape Peninsula University of Technology (2007- 1st year)
  • Public Relations 1
  • Public Relations Practice 1
  • Media Studies 1
  • Communication Science 1
  • Business Studies: Public Relations 1
  • English
  • End-User Computing 1 Module A
  • Foreign Language – Spanish

Public Relations Management

Cape Peninsula University of Technology (2008- 2nd year)
  • Communication Science 2
  • Law: Public Relations
  • Marketing and Advertising
  • Public Relations 2
  • Public Relations Practice 2
  • Social Psychology 1
  • Videology
  • Media studies 2



Public Relations Managment

(National Diploma)
Cape Peninsula University of Technology (2009- 3rd year)
  • Communication Science 3
  • Public Relations 3
  • Public Relations Practice 3
  • Media studies 3

Public Relations Management

B-tech Degree
Cape Peninsula University of Technology (2010- 4th year)
  • Management Practice 4
  • Communication Science 4
  • Public Relations 4 (PUR400S)
  • Public Relations Practice 4
  • Research Methodology (RMY103S)

Work Experience

PR AGENCY EXPERIENCE

2013 - 2018
  • 2013: Wired Communications
  • 2014: Affinity Strategic Communication
  • 2016: Magna Carta Reputation Management Consultants
  • 2017 - 2018: Hatch Communication

GROUP COMMUNICATIONS MANAGER

Okuhle Media | October 2018 – May 2019
Digital Communication:
Digital Project Management
CMS Platform Management
Social Media Community Management
Website & Social Media Analytics/Reporting
Social media management (Facebook/Instagram and Twitter)
Managing influencer/celebrity and blogger campaigns

PR/Communication Strategy Development:
Media Liaison (managing media relationships)
Secure publicity
Formulate Internal and External Communication Strategy
Internal Communication (staff) and External Communication(stakeholders)
Compile and implement PR plans and media campaigns
Develop and lead PR strategies
Manage events and campaigns
Develop CSI Strategy and budget
Research topics and information gathering
Evaluate PR campaigns and coverage (reporting)

Copy writing:
Media releases; media & product snippets and event listings
Client profiles
Proof reading

Client Liaison:
Manage client budget and third-party suppliers
Build and maintain relationships with clients
Run and attend client status meetings
Set up monthly trade exchanges

Event Coordination (staff; productions and media events)
Brand Development (Brand CI)






CSI SOCIAL MEDIA & ONLINE CONTENT MANAGER

Shoprite Group of Companies | April 2019 - September 2019 (Contract Position)
Website & Social Media Analytics
Social Media Reporting
Website Content creation and management

Social Media Community Management:
Content creation for CSI Social Media Channels
Engagement - proactive and reactive
Reactively: Engage with customers to prevent reputational risk issues
Maintain social media service levels
Generate traffic and cultivate leads

Digital Content Creation:
Produce relevant and engaging newsletter content
Increase awareness of the Group’s CSI initiatives
Write short blog posts and/or online content about the Group’s
CSI initiatives for the corporate and/or brand websites
Manage production of all CSI video content
Create and/or edit short online videos for use on social media channels

Internal and External Communication:
Liaise with internal team members and departments as well as external parties to pro-actively identify and gather information for CSI content creation purposes
Liaise with customer relations department to guide responses to social media complaints.

Reporting
Compile weekly and monthly social media reports
Pro-actively alert the business to any social media trends and/or online campaigns

PRINCIPAL COMMUNICATIONS OFFICER

Western Cape Government - Department of Health | October 2019 – Present
Project & Event Management

Copy writing:
Media releases and alerts; internal notices; newsletters; general ad hoc copy.
Maintain the digital communications (web and social media) for the institution/focal area.

Content curation:
Ensure that digital platforms are updated and monitored daily, through content refresh and media releases).
Ensure websites complies with brand.
Video editing (Adobe Premiere).

Reputation Management:
Execute/implement the reputational management functions per focal area within the Department of Health.
Liaise with customer relations department to guide responses to social media complaints.
Provide Departmental media liaison services within a specified focal area/ institution.

Strategy:
Conceptualise and implement accurate and measurable communication plans as well as brand awareness campaigns for identified/specified programmes and campaigns.
Ensure that there is buy-in from all stakeholders regarding the overall WCG strategies.
Ensure that all communication plans and awareness campaigns are in alignment with the Departmental strategic objectives.
Design and roll out communication campaigns and products in collaboration with relevant stakeholders.
Effective use of resources (e.g. media and events).
Execute activities of special projects and operational requirements plans.
Deliver and execute/ conduct the various activities linked to the hospital management/district management requirements.
Execute/ implement setout activities as per identified special projects/ campaigns.
Deliver and execute/ conduct the various activities linked to the hospital management/district management requirements.
Formulate/ create effective messaging to staff on a range of issues such as medicine shortages, media clippings, notices, etc.
Monitoring and ensuring compliance to communication protocols.
Develop and implement external and internal communication campaigns and products.
Design & artwork creation:
Compile weekly and monthly social media reports.
Pro-actively alert the business to any social media trends and/or online campaigns.

Contact Me

Deanna February

PR/COMMUNICATIONS SPECIALIST
Phone: +27 64-537-3265 Email: info@deannafebruary.co.za

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